Video content

Video is an effective way to attract attention.

Ideas for video

When you’re searching for a missing person, you want to create awareness. Videos are a great way to spread a message and rally community support. Someone you know can probably make a video, so ask around.

• YouTube and Vimeo are good websites for uploading and sharing videos
• Footage of the missing person interacting/speaking/moving will not only help with identification, it will make your appeal more powerful
• Video is also a helpful tool if you’re crowdfunding (e.g. GoFundMe, MyCause etc)

Examples from Bring Mickey Home: Find Mickey Now!

TikTok

TikTok is an impactful platform for spreading awareness quickly through short, engaging videos. It’s effective for reaching a broad and diverse audience, including younger demographics.

TikTok doesn’t require polished, high-production videos – using your phone to speak directly to your audience can be just as effective.

If you’ve decided it’s an option you want to take,  create a TikTok account.

Some tips for using TikTok

• Use TikTok’s short video format to share quick, focused updates. Highlight crucial information like the missing person’s name, last known location, and a call to action. 
• Using hashtags (e.g., #MissingPerson, #Find_____) and sounds will increase the reach of your videos. 
• Adding text overlays or captions to videos will help ensure key details are easily understood, even without sound. This can also make your content more accessible.
• Use TikTok to share appeals or updates on the search.

Things to be aware of

• Ensure you are comfortable with what you’re putting out, as TikTok videos can go viral and spread quickly.
• The reach of TikTok is broad and this can generate negative comments. You can use the filter option to filter negative or trolling comments.